Watch first
Above are the two product tutorials your team should know cold. Switch tabs to flip between them.
Both are also the videos you can play on the store TV when you have a slow afternoon — silent, looped, with subtitles. They sell while you fit frames at the next chair.
The 30-second product map
| Product | Best for | Why they buy it | Price |
|---|---|---|---|
| Lucyd Lyte | Everyday user, age 30-55, mid-career, takes a lot of calls | ”I want one device that handles music, calls, and AI without sticking something in my ears.” | ~$108 |
| Lucyd Armor | Sport, construction, healthcare, anyone on a jobsite or trail | ”I need safety glasses, but I also need to take a call from the foreman.” ANSI Z87.1 + CSA rated. | ~$99 |
| Reebok Smart Eyewear | Active professional, gym-goer, parent, anyone allergic to camera glasses | ”I want smart glasses that don’t make my coworkers uncomfortable.” 12-hour battery, no camera, any AI. | $249 |
| Lucyd Optical | Your existing Rx customer who heard a coworker’s smart glasses ring | ”I’m already buying new lenses — make my next pair smart.” | Frame + your normal Rx pricing |
| AERO (Summer 2026) | Premium buyer, the customer who reads The Verge | ”I want the best privacy-first, AI-agnostic smart glasses, and I’m willing to pay for design.” | $149 |
Lucyd Lyte — the flagship
The one-line pitch
“Real glasses with speakers, microphones, and an AI button. Music, calls, Siri or Google in your ears — without anything in your ears.”
Who buys it
- Age 30-55, $75K-150K HHI
- Takes 3+ calls a day on a headset they hate
- Listens to podcasts on commute, in kitchen, during chores
- Already comfortable with AirPods but tired of charging them and losing them
The moment it earns its price
The customer’s phone rings while they’re at Costco. They say “answer” without breaking stride, finish the call, get back to picking out a rotisserie chicken. They never touched the phone.
Spec headlines
- Bluetooth 5.2, open-ear speakers
- ~5-7 hours music/calls per charge, all-day standby
- Voice assistant button (Siri / Google / configurable)
- Rx-compatible at every standard lab
- Six frame styles
Lucyd Armor — for the workday and the workout
The one-line pitch
“Smart safety glasses. The first ones that pass ANSI Z87.1 + CSA and also take calls.”
Who buys it
- Construction supervisors, electricians, factory floor staff
- Cyclists, runners, hikers who need real protection
- Healthcare workers (eye protection + open-ear so they can hear codes/alarms)
- Parents who run
The moment it earns its price
The cyclist is on a 30-mile ride. Their wife texts. The Armor reads the message aloud. They tap the temple to reply via voice. They never break cadence and never take a hand off the bar.
Spec headlines
- ANSI Z87.1+ and CSA certified
- Polarized + photochromic + clear lens options
- Wrap-around fit; replaceable lens kits
- Same audio/AI/voice features as Lyte
- Available with Rx inserts
What to mention to the buyer
- Safety credentials are your legal cover. If a worker insists on Bluetooth on the jobsite, Armor is the only product that’s compliant.
- The polarized lens upsell is real — outdoor workers and cyclists pay the upcharge willingly.
- Cross-sell with replacement lens kits — high attach rate, high margin.
Reebok Smart Eyewear — the no-camera flagship
The one-line pitch
“12-hour battery. No camera. Any AI assistant. Wear them anywhere.”
Who buys it
We have seven ICP profiles from the Reebok GTM work — these are the four your store sees most:
| ICP | What they say | Lead with |
|---|---|---|
| Privacy-Conscious Professional (35-55, $100K+) | “I’m not putting a camera on my face." | "Walk into any meeting, gym, or museum. No questions asked.” |
| All-Day Power User (28-50) | “I’m tired of charging things at lunch." | "12 hours. About 3× longer than Ray-Ban Meta.” |
| Active Lifestyle Consumer (30-50) | “I run, I cycle, I’m out all day." | "From sunrise run to evening plans on a single charge. Open-ear so you hear the world.” |
| Parent Buyer (40-60) | “Is there a smart glass that fits my teen?" | "Thunder Slim is the only smart eyewear that fits a 136mm face. And no camera means no parental anxiety.” |
The moment it earns its price
The customer asks “what about Ray-Ban Meta?” — and you say, calmly: “Ray-Ban makes a great camera. Reebok makes a great smart glass. If you want one device that you can wear into the gym, into a deposition, into your kid’s school play, without anyone wondering if you’re recording — this is the one product that does that.”
Spec headlines
- 12-hour battery — longest in category
- No camera — by design, not a limitation
- Any AI — Siri, Google, ChatGPT, Claude, whatever they prefer
- Six styles, including 136mm Thunder Slim for teen/petite faces
- Blue light lenses included (not an upcharge)
- Compatible with any Rx lab — not locked into EssilorLuxottica
Lucyd Optical — the prescription category
The one-line pitch
“Their everyday prescription glasses, with the audio and AI built in.”
Who buys it
The customer who was already at your counter. They came in for a new frame. While you measure pupillary distance, their phone rings — and you tell them, “by the way, we have a frame that takes that call without an earpiece.”
The moment it earns its price
You upsell from a $250 frame to a $400 frame at the same Rx margin, because the customer chose to make their daily glasses smart. The smart-glass cross-sell is the single biggest add-on opportunity on your floor, and most opticals don’t have access to it.
Why it’s your unfair advantage
- Ray-Ban Meta lenses are locked to EssilorLuxottica labs only. You can’t fulfill them.
- Lucyd Optical lenses work with your existing lab partners. Same workflow as any other frame.
- Blue light + photochromic + progressive — all available
- Standard PD range, standard frame measurements — your existing tooling works
This is the cross-sell competitors literally cannot offer.
AERO — Summer 2026
The one-line pitch
“Premium smart eyewear, privacy-first, AI-agnostic. $149.”
Who buys it
Premium readers of The Verge. Customers who own AirPods Pro 2 and a Kindle. Tech-comfortable but value-conscious. Often crossover from the Lucyd Lyte buyer when AERO ships.
What you can say today
- Ships Summer 2026
- $149 MSRP
- Premium tier — design-led
- LCD012 SKU series
- You can take pre-orders / waitlist signups now. Ask Jim how.
Why to mention it pre-launch
Customers asking “is anything new coming?” are buyers. Capture them. Better to tell them about AERO than lose them to a Ray-Ban Meta walk-out.
How to pick the right product
Use this in 10 seconds at the counter:
- Do they wear Rx? → Start with Lucyd Optical. Cross-sell from their frame purchase.
- Do they work outdoors or on a jobsite? → Armor. Lead with safety credentials.
- Are they price-sensitive but want the daily-use feature set? → Lyte. Most versatile entry point.
- Do they mention privacy, “I don’t want a camera,” or Meta concerns? → Reebok. Privacy is the entire pillar.
- Are they a high-income early adopter asking “what’s the best one?” → Pre-order AERO + sell them a Lyte today to bridge.
Talk track for an undecided customer
“Tell me what’s annoying you about the headphones you have now.”
That single question routes them. If they say “they fall out” — Lyte/Armor/Reebok wins on open-ear. If they say “I lose them” — same answer. If they say “I’m self-conscious wearing earbuds in meetings” — same. If they say nothing’s annoying, they’re not your customer today. Tell them about AERO and capture their email.
What’s next
Module 3 walks through the actual demo flow at the counter — the 4 steps to take when the customer is interested but not yet sold.