Welcome
Thanks for selling Lucyd. By the end of these 8 short modules — about 45 minutes total — anyone on your team will be able to demo, fit, and recommend the right Lucyd product for any customer who walks in.
Watch the 4-minute video above first. The rest of this page is your reference.
What Lucyd is
Lucyd designs and sells smart audio eyewear: real, prescription-ready glasses with miniaturized speakers, microphones, and AI built into the frame. You can take calls, listen to music or podcasts, ask Siri or Google or Lucyd’s own AI assistant a question — without putting anything in your ears and without anyone around you hearing it.
It’s not a VR headset. It’s not a chunky tech gadget. It looks like normal eyewear. That’s the whole point.
Who makes Lucyd
Innovative Eyewear, Inc. is the public company (NASDAQ: LUCY) that owns the Lucyd brand and licenses Reebok Smart Eyewear. We’re based in North Miami, Florida, and have been in the smart eyewear category since 2017 — long before Ray-Ban Meta made it mainstream.
The product range, in one breath
| Line | Who it’s for | Typical price |
|---|---|---|
| Lucyd Lyte | Everyday users — work, calls, music, AI | ~$108 |
| Lucyd Armor | Sports, jobsites, safety-rated environments | ~$99 |
| Reebok Smart Eyewear | Sport / lifestyle, Reebok-licensed | varies |
| Lucyd Optical | Rx customers who want their everyday glasses to be smart | varies |
| AERO | Premium, ships Summer 2026 | $149 |
Module 2 covers each one in depth.
How selling Lucyd is different
Most eyewear is sold on frame style + lens prescription. Lucyd is sold on experience. The customer needs to put the glasses on and hear the audio for the lightbulb to go off. Your job — and the next 7 modules teach you exactly how — is to make that demo happen.
Why this matters for your store
- Higher average ticket. A pair of Lucyd glasses sells for 2-4× the average frame.
- A reason for younger customers to walk in. Most opticals miss Gen-Z and Millennials. Smart eyewear gets them in the door.
- Almost no competition on your shelf. Smart eyewear is still a brand-new category — being the store that carries it is a differentiator.
- You can keep doing exactly what you already do best. Rx, fitting, adjustments — Lucyd works with all of it.
What’s next
Module 2 walks through every product in the range — what it does, who it’s for, and the one-line pitch for each.