Module 8 of 8  ·  4 min

Marketing Support & Co-Selling

The assets, social posts, and store-side support Lucyd makes available to partner stores

Video coming soon. Read the module below.

What Lucyd gives you (without you asking)

Everything in this list is already live on this site or in our partner system. You don’t need to ask permission.

Video assets

  • resources.lucyd.co/videos/ — 37 videos across 7 collections
  • Hero ads, lifestyle clips, 3D animations, 5-second feature shorts
  • Aspect ratios: 16:9 (landscape), 9:16 (vertical / TikTok / Reels), 1:1 (square), 4:5 (Instagram feed)
  • Each one is downloadable. Pull them into your own social, in-store TV, or website.

Product images + approved copy

  • resources.lucyd.co/products/ — every SKU with brand-approved marketplace copy, bullets, USPs, packaging dimensions, barcodes
  • Use this copy on your e-commerce listings — it’s pre-approved and won’t get flagged by any marketplace policy team
  • Click-to-copy on every field

Brand catalogs + price lists

  • Reebok Spring 2026, Armor, Lucyd Smart Eyewear — all catalogs at resources.lucyd.co
  • US / Europe / Canada price lists
  • Use these in proposals to building managers, gym owners, corporate buyers

The tutorial videos themselves

The two videos at the top of Module 2 (Reebok and Armor) are the same ones that work on YouTube, on your social, and on a store TV. They’re the most multipurpose asset in this kit.

In-store TV usage:

  • Loop them silent, with subtitles on (each is available in EN, ES, FR)
  • They sell while you fit frames at the next chair
  • Subtitle file is on the same R2 path — ask wholesale@ for the .srt

Co-marketing program (ask once, get a lot)

For partner stores doing >$5K/quarter in Lucyd, the co-marketing program offers:

  • Branded display materials — countertop signage, demo unit holders, lens stickers
  • Co-branded social posts — Lucyd will produce a custom post featuring your store
  • CE / staff training events — Lucyd team comes to your shop, hosts a session for buying-group members
  • Local search & GMB co-listing — get listed as an authorized Lucyd dealer in your area on lucyd.co/find-a-store

How to get in:

  • Email wholesale@lucyd.co with subject “Co-marketing inquiry — [your store name]”
  • Or DM Jim Bruce on the wholesale Slack channel
  • Approval is fast (usually same week)

Social media — the rules of engagement

If your store wants to post about Lucyd:

Do

  • Tag @lucyd.eyewear on Instagram and TikTok — we re-share strong partner content to ~50K followers
  • Use any video from the video library directly
  • Feature real customers with their permission
  • Use the hashtag #lucydeyewear for searchability

Don’t

  • Post unflattering competitor comparison content (it backfires + we don’t authorize it)
  • Claim specs we don’t make (we’ll have to ask you to take it down)
  • Post pricing that contradicts the current MSRP/MAP — check the current price list

Templates

Three post types that consistently perform for partner stores:

  1. “New arrival” carousel — 3-image post of the frame, in-store, on a model. Use product images from resources.lucyd.co/products/.
  2. “Demo Tuesday” reel — 15-second vertical of a real customer doing the 4-step demo from Module 3. Get their permission. Tag us.
  3. “Customer story” post — 1 image + 100-word caption. The customer who said something specific (commuter, parent, athlete) that you remember. No tagging the customer’s name.

UGC — the right way

User-generated content is gold. The honest framework:

  • Always ask permission before posting a real customer’s photo or video
  • Get it in writing — a screenshot of them texting “yes, you can use it” is enough
  • Credit them — 📷 @customer.handle in the caption
  • Don’t repost things that show them in a compromising context (medical, religious, sensitive venues)

If you collect great UGC, send it to wholesale@lucyd.co with the customer’s permission. We may license it for Lucyd’s own channels (and credit you + the customer).

Trade shows + buying-group events

If you’re attending:

  • Vision Expo East / West — Lucyd has a booth, often with partner-store demo opportunities
  • CECOP USA Spring Meeting — Lucyd is a vendor partner
  • PECAA / Vision Source national events — Lucyd presents at education tracks

If your store is the host or co-host of a local optical event:

  • Email wholesale@lucyd.co 30 days out
  • We can ship a demo kit (3-5 units in different styles + display + signage)
  • For meaningful events, Jim Bruce or another wholesale rep can attend in person

When to ping Jim

Jim Bruce runs the wholesale relationships. Reach him when you need:

  • A custom co-marketing post or asset
  • Bulk pricing on an order >25 units
  • A demo kit shipped to a local event
  • A partner-store mention in Lucyd’s newsletter
  • Anything time-sensitive that wholesale@ hasn’t responded to in 24 business hours

Slack DM is fastest. Email is fine for less urgent stuff.

You’re done

That’s the full training. About 45 minutes if you watched everything. Bookmark this site — every link in this training stays live and gets updated.

The two things to do next:

  1. Brief your team — point them to resources.lucyd.co/training/ and tell them which modules matter most for their role
  2. Set up the demo phone from Module 3 — that single 5-minute setup makes every demo afterward easier

Welcome to selling Lucyd. We’re glad you’re here.